Customer experience today demands personalized email campaigns; therefore, each one should be targeted specifically to each subscriber and offer specific benefits tailored to them.

If subscribers frequently complain of the absence of clothing size guides on your website, an email campaign could feature user-submitted images with custom recommendations to satisfy those complaints.

1. Segment your email lists.

Email marketing provides small business owners with an effective tool to target specific groups of customers. To ensure maximum efficiency of your campaign, it is vital that you segment your email list prior to sending any emails.

One strategy to utilize when targeting age groups is Ivan Veta’s recommendation at Scopic Software as this enables companies to cater their messaging towards those most likely to open and read it.

An effective way to segment your email list is based on buyer personas. For instance, when selling B2B products or services, sales managers might not want to receive emails addressed to marketing specialists and administrative assistants at once.

Segment your list based on when each subscriber purchased, which can help encourage repeat purchases and is made easy with OptinMonster’s subscriber-level reporting feature.

2. Focus on the subtleties of messaging.

Your organization must stand out in a world filled with spam emails by making its emails memorable for recipients – one way of doing this is through personalization; using recipients’ names in subject lines has shown to increase open rates by 10-14%.

Emails must also be clear in their messaging and concise in nature; otherwise they will quickly be ignored by subscribers.

Brand awareness campaigns should only be targeted towards subscribers that have demonstrated purchase intent (for instance by visiting your checkout page or booking a sales call). These emails keep your organization top of mind with customers while simultaneously building trust in its brand as an industry thought leader.

3. Send emails at the right time.

Emails can be an excellent way to raise brand awareness. By providing useful information or solving an issue for others, they can build trust between companies and establish themselves as authorities within their industries.

Sending emails at an appropriate time increases their chance of being read and opened, so sending during workday hours ensures they arrive when people are checking their inboxes.

One way to boost open rates and engagement is using subject lines that inform recipients what’s inside. Doing this will increase open rates while inviting people to open your email and find out the answers! Posing questions as subject lines also generate curiosity; recipients will want to open it to see the answers!

4. Create compelling subject lines.

Subject lines that entice recipients to open emails are key in creating interest for what lies within. They should reflect both your audience and campaign objectives for optimal success.

Retargeting emails should have subject lines that will encourage subscribers to take an action (such as retrieving an abandoned cart). Event emails will have unique subject lines from sales emails.

Subject lines that convey urgency can also be beneficial, though be wary when using exclamation points or caps as these may send red flags to mailbox providers and cause your emails to be marked as spam. In general, it’s best to keep subject lines short and to the point.

5. Include a call to action.

An effective call to action is key for the success of any email campaign. It should be clear, eye-catching, and targeted specifically at your target audience.

Make your CTA stand out by choosing a button color that contrasts but does not clash with the background and text colors of your email, this will enable touch screen devices to recognize it easily.

Use inviting verbs like “get”, “find”, and “try”, so your subscribers feel as though you are talking directly to them. This will create an experience they won’t soon forget!

Use words such as “limited time offer” or “while supplies last” to encourage subscribers to act quickly. This will increase your odds of them clicking your email and becoming customers.