As opposed to more targeted studies that may become bogged down in details, a Day in the Life study can produce an abundance of contextual data – helping fill any knowledge gaps more targeted research may miss.
Though Day in the Life videos do not require scripted dialogue, having an outline and questions for your talent will ensure that all important moments are captured.
1. Customer Service
Customer service is one of the cornerstones of success at any organization, as evidenced by studies showing that 90% of consumers choose a brand based on their experience with its customer service representative.
Customer support requires everyone working as one cohesive unit, starting with being professional in nature; being welcoming, patient and knowledgeable of products and services will go a long way toward building customer loyalty.
Empathy is key for providing excellent customer service. While it may be easy to lose patience with an upset customer, your team should remember that showing kindness could turn an adversarial situation into an advocate for your brand.
Proactive customer service means anticipating what your customers may require before they do themselves – for instance, remembering your order at a cafe, or offering product samples to an upset customer as soon as they become available – this approach to being the best.
2. Sales
When companies want to show the important role their sales representatives play, a day in the life video is an effective way of doing just that. Serving both as customer testimonials and lifestyle narratives, viewers can connect with those being profiled through this format.
However, while more targeted studies may omit data that could prove useful to your product’s space, running a Day in the Life study may provide you with an abundance of relevant insights – this may fill any gaps you aren’t able to discover through targeted diary studies or product testing.
At this stage in your buyer’s journey, a day in the life video should be used effectively to engage your audience and establish rapport. Once created, distribute it via website, email campaign or social media platforms with tracking of metrics to maximize reach and return value of footage used in production.
3. Marketing
An engaging day-in-the-life video can be an engaging way to connect with your target audience on social media, particularly if yours is a small business. Such content allows you to showcase both your personality and authenticity with potential customers.
Not only can storytelling videos engage and inform their target audiences, they can also serve as testimonials and help turn viewers into loyal customers – this is particularly effective with products that solve real problems or enhance people’s lives – such as footwear that makes working on feet less of a strain.
Conducting a Day in the Life study allows you to amass research data that you can use for future diary studies and product evaluation. When creating videos of this nature, make sure it ties back to your company or brand seamlessly; otherwise it might turn viewers away.
4. Operations
If your company provides business-critical software or services, creating a day in the life video is an ideal way to demonstrate how easy they are for employees to use. Not only can these videos be posted online and sent via e-mail campaigns to different segments in your buyer’s journey but can even be posted as advertisements!
No matter the format of video productions, they still convey an important message about how well a company understands their particular circumstances and issues – which in turn builds trust and brand advocacy for your brand.
