There are many different email marketing platforms. Each offers different benefits and features that can make creating campaigns a breeze. Moosend is one of the more advanced platforms available, offering automation, triggers, control steps, and actions. You can also segment your email list and create automated emails based on specific actions or triggers. You can customize your opt-in form, too. But Moosend’s most compelling feature is its list segmentation feature, which is essential for attracting new customers.

The drag-and-drop feature in most email marketing platforms lets you create an engaging email campaign without any coding. This way, you can add images, content, and other elements without having to know the code. With the help of merge tags, you can dynamically change your email content. The longer your subscribers stay engaged, the more information you can collect on their purchase histories and open and click-through rates. Another benefit of email marketing platforms is that they can offer you different forms of content, such as contests, polls, and coupons.

You can choose the engagement metrics that are most important for your business, such as email opens, content downloads, and consultation requests. Mailchimp is a popular email marketing platform that offers excellent email deliverability and is highly likely to reach primary inboxes. The platform also offers robust support, including phone and live chat support, and offers a huge knowledge base and video tutorials. Furthermore, its AI-powered target list creator automates lead generation, follow-up, and sales.

Sendinblue combines email and SMS marketing. It allows you to send transactional emails, as well as SMS, and has an easy-to-use drag-and-drop editor. You can also send unlimited emails to your contact list with this email marketing platform. You can choose from a free or a paid plan depending on your business needs. And don’t forget that the free plan has some limitations, so be sure to check them out before making your decision.

Klaviyo is an email marketing platform geared towards online shops, but it has advanced email functionality as well. Its drag-and-drop email editor has responsive templates, product recommendations, dynamic blocks, and customizable flows. It also provides advanced reporting capabilities. For free, you can send 250 emails per month, but most users will opt for the Unlimited plan. If you’re serious about email marketing, this platform is worth a look.

Mailchimp is a popular choice for small businesses. Its easy-to-integrate interface allows you to create email marketing campaigns within minutes. You can even customize lead generation forms using the drag-and-drop editor. With its affordable prices, Mailchimp is a great option for SMBs. It also includes a free trial and is compatible with hundreds of other business apps. A free trial is available, so make sure to test out Mailchimp before making your decision.

HubSpot offers advanced features, such as automated marketing funnels and powerful automation workflows. HubSpot’s free plan lets you send up to 2,000 emails a month. Paid plans start at $50/month and unlock more features. You can send tests emails to test your emails to see what works best. For instance, you can see if your email subject line is getting your message across and if you’re generating a higher response rate with it.